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O Homem Cordial

This is a specialized sociological concept, not a literal description of a polite person. It refers to the Brazilian tendency to prioritize personal affect over civic duty. Cordial here relates to coração or heart, implying action based on impulse.

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Examples in context

O conceito de homem cordial explica o patrimonialismo brasileiro.

The concept of the cordial man explains Brazilian patrimonialism.

Ser cordial, para Buarque, reflete a aversão ao formalismo.

Being cordial, for Buarque, reflects aversion to formalism.

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